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Best Email Subject Line Keywords

by Lindsey Winsemius - Posted 11 years ago

Best Email Subject Lines

Email marketing has many important elements that play in role in whether your content is viewed. 

- The "From" field should be personalized, never use a "do_not_reply" address.
- The pre-header should be catchy.
- The content should be worth sharing.


But arguably the most important element is the subject line. This is also the most difficult part of email marketing for me: deciding on a subject line. So, I created this quick little chart to help remember words that work and words that don't. Hopefully you find it useful!


Best Email Subject Line Keywords

Keep in mind that in the right (or wrong) context, any word could work (or fail). The best way to know what works with your audience is to TEST results using A/B Testing. There are other elements that affect your open and click-through rates, such as frequency of emails, that should be taken into consideration.

Now that you know, get emailing! 

What are your experiences with email marketing subject lines? Share your thoughts in the comments below, I'd love to know what you have found works (or doesn't work)!

 By Lindsey Winsemius.  Lindsey is the Vice President of Communications for ApogeeINVENT, and is the social media voice and blogger for the company. Follow her on Twitter or connect with her on Google+

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