This year, 25% of shoppers plan to buy Mother’s Day gifts online. The average shopper will spend an average of $172.63, totaling over $21 billion for Mother’s Day 2015.
What are you doing to market your product or service online this Mother’s Day?
According to the National Retail Federation, here are several ways to make the most of Mother’s Day this year:
Demonstrate value.
Give shoppers a running shopping cart total as they shop, including estimated shipping and sales tax – the factor consumers told us is the most important in online shopping. Strategically placed product reviews and bestseller lists convey authenticity and instill confidence. Use video: Invodo has found that online shoppers who view a product video are almost twice as likely to buy as others.
Create shipping deals.
Make sure your customers know about all available options to receive their Mother’s Day purchases. Offer free online ordering with in-store pickup to capture the purchase from the 46% of online researchers. Create special shipping promotions, such as free shipping for orders over $50 to increase purchasing amount, or even offer free shipping.
Putting the store locator front and center on smartphone sites.
Online Mother’s Day shoppers plan to shop not only online but also in stores. Make sure people doing research online can find your store location easily.
Continuing to tune search strategy.
Last year,
RKG found that paid search spending on both Google and Bing grew 17 percent year-over-year, while organic search produced 30 percent of site visits, a dip from 33 percent from 2013. Retailers should also pay attention to Bing Product Ads as those continue to improve. Not surprisingly, mobile is increasingly important to the mix also, which RKG found produced 36 percent of paid search clicks and 31 percent of organic search visits last year.
