Mobile websites are here to stay, find out if one is right for your business.
Did you know
that 1 in 13 Americans have pretended to talk on their phone to avoid
acknowledging or talking to someone nearby?
Cell phones (and other mobile devices) are becoming a central part of
people's daily routines. What do you grab when you leave the house? Keys,
wallet, and phone. What is everyone
doing on the bus, during lunch, during a meeting? Checking their email or looking up a
restaurant for dinner. Can all these people using their phones to browse the
web find YOUR business online? Once they find it, do they like what they see?
Are you Mobile Website Ready?
ApogeeInvent
has recently released the first of its mobile-friendly software through its
subsidiary Auto Search Technologies. The
mobile version loads faster, is easy to navigate and view in a small window,
and includes only the most necessary parts of the website.
Users can
select to view the full website, but initially loading a very simple App
version of the site has several advantages. Users won't leave because of a slow
load time, and the most important parts of the site (inventory and contact
form) is easily accessible, even for people using phones with limited web
capabilities.
Interested in
having a mobile-friendly website? Here are some facts to help you determine if
it would be an advantage for your business:
6
Reasons to Have a Mobile Website for your Business
Mobile web
browsing is on the rise.
More than 40% of all cell owners entertain
themselves with their phone when bored. (For users 18-29, that's 70%.). That is a lot of potential web browsing that
could be on YOUR website!
More people
than ever use cell phones.
There are 234 million U.S. cell-phone
subscribers 13 and older, and about 33% of these are smartphone owners. That is
millions of mobile browsers.
Whether
on the web or through a mobile device, people like the concept of simplified
applications to perform specific tasks. Over 6 million people use Mobile Apps regularly. (Yes, most
feature phones can run simple apps based on the Javascript programming
language.)
As the line between feature
phones and smartphones continues to blur, apps and the mobile web on feature
phones may become a more important part of the mobile landscape. Since feature
phones tend to cost much less than smartphones, and since in the U.S., it's
harder to get smartphones that don't require a pricey two-year carrier
contract, it's unlikely that feature phones will vanish entirely anytime soon. Get a mobile site that acts as a simple app and capture those users.
With mobile websites, simple is better.
As stated above, people with both Smartphones and "Ëœfeature
phones' will use apps more regularly, and since the majority of people still
use simple feature phones (around 67%), very simple apps and mobile-friendly
websites will be increasingly important for businesses.
Load times are less on mobile friendly websites.
Mobile websites take less time to load because they are designed
specifically for mobile browsing. They
strip out all the extras so the site is simple to view and quick to load,
making your website much more appealing for people using a small screen and
limited navigation.
Things are only going to get more mobile
Using mobile devices
for research, entertainment, shopping for a last minute gift, finding a
restaurant, or buying a car, is only going to become more prevalent. Get in
early and establish yourself now - Give your customers what they want and make
it easy for them to find you. Trust me, they are looking.
