Email Marketing can be a powerful tool, if used correctly. When used poorly? It can be a quick way to turn people off from your brand forever!

Not convinced? We've gathered a few statistics to illustrate our point. Here are a few email marketing tips from our own Postal Parrot:

 
1.     Keep your email campaigns interesting, to the point, and useful to the subscriber or you may lose them! 91% of email users have unsubscribed from a company email they previously opted-in to.

2.   Get Mobile-friendly! 78% of business people use their mobile device to check email.  Too many images, complex layouts, or poor color / font choices can make reading an email difficult for mobile users. This is a trend that is only going to grow, so start thinking about ways to optimize your campaigns for mobile users.  For example, the iPhone has a viewable space of 320 x 356 pixels. That's not much compared a computer (probably above 1024 x 768). This means you should condense the width so they can read the email without re-sizing the message.    

3.    30 billion pieces of content is shared on Facebook each month. Americans spend more time on Facebook than on any other US Website.  Are your emails easy to share? Make sure you encourage sharing, and also share any campaigns on your company's Facebook page.

4.    Make sure your email marketing campaigns are combined with your company's social media efforts. Social media has grown rapidly-- today nearly 4 in 5 active internet users visit social networks and blogs. Spread the word even further by using these channels.

5.    Headers and Pre-headers: Draw a reader in by offering something enticing in the header or subject of the email, and also in the 'pre-header', or the first sentence that Gmail and other email providers grab and include in the inbox email list.

6.  Email is not dead, contrary to some opinions.  25% of consumers said they were using email more often. Only 6% said they were using it less often. Combined, these statistics suggest a net of 19% of consumers who are using email more often.  Don't neglect email campaigns or newsletters just because you have social media marketing. Research suggests a combination of methods is most effective in researching your audience.

Like these tips? Follow PostalParrot on Twitter to keep the tips coming!