I am getting excited about some new developments, and I can't keep it to myself any longer. ApogeeInvent designers have been coming up with a new design for our company website! I have been begging for months for something new, and the team has finally acquiesced.
Why a new website design? Like any industry, there are trends that come and go quickly, and basic principles that are timeless. It might not be wise for a company to follow every new trend, but as an industry evolves over time (and the basic principles with it) so should your company.
So, we are keeping our basic branding, but incorporating some important design principles that reflect a shift in the Internet over the past few years. Here are just a few of the changes we are making:
1. Clean designs are essential. A design with white space allows the site user to read and navigate better through the site. We know you don't read every word on a website (we wouldn't, either), so we want to make it easy for you to skim a page and get the information you need quickly.
2. Simple navigation and search so you can 'get to the point'. We all are busy. Who wants to waste time clicking around a huge site full of marketing fluff to find a feature list or get some idea of pricing? Not us, and not you. We are making things a little easier for our site visitors to get where they want to go.
3. Getting personal. We want you to feel comfortable contacting us. It is a core value for our company to be transparent - we want you to get to know us, and to get to know you. No stock photos of employees, no false testimonials. Just us, Lindsey, Joe, Dwight, Joseph, Jon and our fantastic team, trying to make your life, and your business, just a little bit better.
We can't wait to show you our new website! We hope you will like it as much as we do!
