Email Marketing TipsEmail
Marketing can be a powerful tool, if used correctly. When used poorly? It can
be a quick way to turn people off from your brand forever!
Not
convinced? We've gathered a few statistics to illustrate our point. Here are a
few email marketing tips from our own Postal Parrot:
1.
Keep your email campaigns interesting, to the
point, and useful to the subscriber or you may lose them! 91% of email users
have unsubscribed from a company email they previously opted-in to.
2. Get
Mobile-friendly! 78% of business people use their mobile device to check email. Too many images, complex layouts, or poor
color / font choices can make reading an email difficult for mobile users. This
is a trend that is only going to grow, so start thinking about ways to optimize
your campaigns for mobile users. For
example, the iPhone has a viewable space of 320 x 356
pixels. That's not much compared a computer (probably above 1024 x 768). This
means you should condense the width so they can read the email without re-sizing
the message.
3. 30
billion pieces of content is shared on Facebook each month. Americans spend
more time on Facebook than on any other US Website. Are your emails easy to share? Make sure you
encourage sharing, and also share any campaigns on your company's Facebook
page.
4. Make
sure your email marketing campaigns are combined with your company's social
media efforts. Social media has grown rapidly-- today nearly 4 in 5 active
internet users visit social networks and blogs. Spread the word even further by
using these channels.
5. Headers
and Pre-headers: Draw a reader in by offering something enticing in the header
or subject of the email, and also in the 'pre-header', or the first sentence
that Gmail and other email providers grab and include in the inbox email list.
6. Email is not dead, contrary to some opinions.
25% of consumers said they
were using email more often. Only 6% said they were using it less often.
Combined, these statistics suggest a net of 19% of consumers who are using
email more often. Don't neglect email
campaigns or newsletters just because you have social media marketing. Research
suggests a combination of methods is most effective in researching your
audience.
Like these tips? Follow PostalParrot on Twitter to keep the tips coming!
