Internet marketing trends to watch for in 2012 "“ get in
early!
- Mobile. Need I say more? Internet marketing in 2012 is going
mobile. Mobile ad spending is up, mobile use, and the number of mobile apps
downloaded continue to increase. What
can you do to get in on the Mobile trend? Make sure your website is mobile
friendly. Create an App for your business. Look into mobile advertising. Send
mobile-friendly email campaigns.
- Gamefication.
Gamefication is turning everyday programs into rewarding activities by
adding game elements. Badges, leaderboards, rewards, etc. People's time and
attention spans are increasingly brief, so by combining necessary activity with
entertainment, you are more likely to retain their attention.
- Social sharing. This
one is so obvious it almost doesn't need to be included. Not using social media in 2012 would be like
not using the Internet in 2010. But what specific trends can we expect to see? Sharing
what music we are listening to. Sharing what we just bought, or the fact that
we just purchased at that store. Sharing where we are, and who we are with.
Getting rewards for sharing, by a social site or by the business we are sharing
about. Already popular, this kind of social sharing will only get easier and
more prolific. What can you do? Add in
share tools EVERYWHERE you are on the web, so people are sharing about your
business, your products. If no other, this is one internet marketing trend of
2012 you should participate in!
- Social Convergence. Major Internet marketing trend of 2012 -
We will see our online social activities become more and more part of our daily
life. From seeing our Tweets appear on
#cnn, to having a discussion about the latest Dateline exclusive on Facebook,
social internet and our social life will converge. Facebook addresses, Twitter hashtags, and Google's +1 will appear on merchandise. The digital social world will become more and
more part of the "Ëœreal' world.
- E-lectronic e-verthing. eMail, eCards, eBooks"¦ everything is
going digital. More people than ever can work from home, staying connected
through the Internet. GoToMeeting, Google's Hangouts, and other virtual meeting
technology will become more important, and more efficient. It won't be a
question of what you can do online, but what CAN'T you do? You can shop, hang
out, share information, read a book, watch a movie or show, research, start a
movement, join a support group, go to a therapy session, topple a government"¦
the World Wide Web will rule the world.
- Geolocation. Using phone GPS and internet ISPs, it is now
simple to identify where a user is accessing the web. Businesses will be able to offer coupons,
deals, or other advertising to local consumers by utilizing this technology.
These are just a few of the Internet
marketing trends for 2012 we are predicting. We want to know what you think!
Join us on Facebook or Twitter and share the internet marketing trends you
predict for 2012!