Make sure your business is ready to market online this
Mother's Day.
Mother's Day is just around the corner, and you should be
thinking of something nice to get the women in your life for Mother's Day. Even if it's just a card.
Now that the mushy stuff is out of the way, let's talk
business.
Consumers are expected to spend an average of $152.52 on
Mother's Day gifts, up about 8 percent from $140.73 last year. That will make Mother's Day the second
biggest gifting holiday after Christmas, according to CNBC.
Mother's Day spending at a glance in this Mother's Day Infographic:
Here are a few ways you can make Mother's Day the perfect day for your business (and hopefully you will for your mother, too).
Optimize
your website for Mother's Day:
- Know what people are looking to buy. According to a survey by the National Retail Federation,
consumers will spoil mom with special meals, clothing, electronics, flowers and
more. Flowers and dining out are two of the more popular ways to celebrate,
with two-thirds (66.4 percent) buying flowers, and more than half going out to
dinner or brunch. Nearly one-third will
treat mom to a new blouse or sweater, while nearly 13 percent will buy
electronics, according to the survey. Use this knowledge to create special
marketing for these popular items.
- Create special deals around traditional Mother's Day gifts.
For example, if you sell phone accessories, create specials around the more
feminine accessories, with a campaign like "Save 20% on these great gift ideas
for Mom!"Â Highlight these specials deals on the homepage of your ecommerce
website so visitors see it as soon as they reach your page.
- Consider a landing page for best-selling Mother's Day
products. A landing page is a direct sale page that generally highlights a
single product purchase. It is optimized to make sales, and is the best way to
use an Adwords campaign because it allows you to select very specific key terms.
- Use Email Marketing tailored for Mother's Day. If you have a
special deal, or even if you don't, create an email marketing campaign with
Mother's Day as the theme. You could include a list of gift ideas for Mother's
Day, highlighting your most popular products. Just make sure your consumers are
thinking of your business when it comes time for them to buy a Mother's Day
gift.
- Use Social Media with Mother's Day in mind. Put your deals
on Facebook, Tweet about them using a hashtag like #mothersdaygiftidea, or put
your products on Pinterest with a Mother's Day label. This will ensure that
people using Pinterest who search for Mother's Day will see your products.
- Use content marketing. This is the best way to bring in more people looking for
mother's day gifts. Consider what people will be searching for, such as "Ëœmother's
day gift ideas', "Ëœgifts for mom', etc. Then create a blog titled Top Mother's
Day Gift Ideas, or DIY Mother's Day Gifts, or something else relative to your
business.
- Market to a demographic. Mother's Day is a perfect holiday
to focus your marketing to a sub-demographic: mothers. Create a campaign that focuses on mothers and
sells directly to them. "Pamper yourselves "“ all mothers get half off in the
month of May"Â.
Think you won't have time? Save these ideas for the next holiday, or make sure you are ready next year. Then stay connected with us to get more tips like these!
