Blogging can be a key way to increase your influence over your target market.  Not sure if a blog is right for your business? Companies that blog get 55% more leads, and websites with over 400 pages of unique content get 6 times more leads.  Blogging increases your company's credibility, raises consumer trust, improves SEO, and has many other great benefits.

If there was any doubt that Content is King, just look at the example of mommy bloggers.  Over the past several years, this blogging niche has gained massive influence over consumers, and therefore, over brands.  Nearly 4 million women in the United States identify as mommy bloggers.

Mommy Bloggers Influence Consumers

• The top 15 mom bloggers influence more people than the New York Times.
• Over 14% of all American mothers with at least one child in their household blog about parenting or turn to blogs for advice, according to a recent study by Scarborough Research.
• Brands like Tide have recognized the huge influence of mom bloggers and work to create relationships, get feedback, and even advertise through the blogs.  Take for example Kristen Chase and Liz Gumbinner featured in this Forbes Magazine article, who are amongst the top 50 influential mom bloggers. With over 230,000 Twitter followers, 28,000 Facebook fans, and monthly traffic in excess of 1 million page views on their blog, these cool moms earn decent revenues working with some of the hottest brands and celebrities. They also love partnering and profiling smaller, emerging brands with eco-friendly products by offering small space ads on their blog for as little as $150.

As these mom bloggers illustrate, blogging is a great way to create content that can increase your influence. It is easy, can take less than fifteen minutes per blog, and has long-term ROI.  Even if you can only commit to 1 blog a month, it is worth making the effort. Start blogging!