Internet Trends of 2012

by Lindsey Winsemius - Posted 11 years ago

Top Internet Trends of 2012

2012 Internet Trends
This has been a year full of events that have altered the world, our country, and our industry.  The Internet has played a central role in many world events, and has made many of its own news stories.  From Facebook's IPO to SOPA / PIPA, there have been many major events in the virtual world that have moved us, influenced us, and altered our ideas.



What are some of the most notable things on the Web from 2012?

TOP SEARCHES

Top Searches Overall on Yahoo! in 2012:
1. Election
2. iPhone 5
3. Kim Kardashian
4. Kate Upton
5. Kate Middleton
6. Whitney Houston
7. Olympics
8. political polls
9. Lindsay Lohan
10. Jennifer Lopez

Google Top Searches:
1. Hurricane Sandy
2. Kate Middleton pictures released
3. Olympics 2012
4. SOPA debate
5. Costa Concordia crash
6. Presidential Debate
7. Stratosphere jump
8. Penn State scandal
9. Trayvon Martin shooting
10. Pussy Riot


Other Top Searches
Most searched social network: Facebook.  
Top Consumer Electronics:  Apple's iPhone 5. 
Top News Search: iPhone 5 
Most Searched Sports Star: Peyton Manning
Most Searched Olympian: Serena Williams
Most Searched Movies: The Avengers
Most Searched Question: Will Rob and Kristen get back together? (in reference to "Twilight's" popular leading co-stars and their traumatic breakup)

FACEBOOK

Top Facebook Content- What was discussed or shared the most on Facebook in 2012:

Top Event:  US Presidential Election 
Top Meme: TBH (To Be Honest)
Most CheckIns: Times Square, New York
Top Technology: Instagram 

TWITTER

Top Tech Tweets
As new products were announced (cf. the new iPad, iPhone or Kindle, they saw significant spikes in Twitter discussion. Other buzzworthy tech terms reflected the social sphere on platforms like Skype and Pinterest, or with a social game (Draw Something).
1. at&t
2. iphone
3. instagram
4. skype
5. kindle
1. ipad
2. pinterest
3. draw something
4. amazon
5. apple

Top Retweeted Tweets: 
Obama’s “Four more Years” with 810,000+ Retweets

Justin Beiber’s “RIP Avalanna. i love you” with 220,000 Retweets  


YOUTUBE

Top Viral Video: Psy's Gangnam Style

ONLINE MUSIC

Spotify Most-streamed Tracks of 2012 (global)
1.       Gotye featuring Kimbra – ‘Somebody That I Used To Know’
2.       Carly Rae Jepsen – ‘Call Me Maybe’
3.       Fun. featuring Janelle Monáe – ‘We Are Young’
4.       Flo Rida – ‘Whistle’
5.       Flo Rida featuring Sia – ‘Wild Ones’
6.       Train – ‘Drive By’
7.       Nicki Minaj – ‘Starships’
8.       Maroon 5 featuring Wiz Khalifa – ‘Payphone’
9.       David Guetta featuring Sia – ‘Titanium’
10.    Loreen – ‘Euphoria’

OTHER INTERNET TRENDS of 2012
USA has the highest internet penetration with 78%, but that still means 22% of the population is not online

In the US and UK, almost half of mobile subscribers are using smart phones at 48% and 45% respectively

An impressive 29% of US adults own a tablet or eReader, up from 2% three years ago

48% of American kids want an iPad for Christmas this year, 36% want an iPad Mini

In India, mobile internet usage has surpassed desktop internet usage. 

Mobile traffic (people browsing on their mobile devices) is up to about 13% of all traffic. That’s up from just 4% at the end of 2010.

The amount of people buying things on mobile devices nearly doubled this year.

2.4 billions internet users, up 8.8%

Mobile App and Advertising revenue has risen to $19 billion

Source: Edudemic