Mother's Day is just around the corner, and you should not only be thinking of what to get for your mom, you should also be considering how to market your business this year.

Consumers are expected to spend an average of $168.94 on mom, up 11 percent from last year's $152.52. Total spending is expected to reach $20.7 billion.   That will make Mother's Day the second biggest gifting holiday after Christmas. Nearly three in 10 (28.5%) Americans will buy their gifts online, up from 25.6 percent last year and the highest in the survey's 10-year history. 

Mother's Day Spending in a glance:

Here are a few ways you can make Mother's Day the perfect day for your business (and hopefully you will for your mother, too).

Optimize your marketing for Mother's Day:

Know what people are looking to buy. According to the NRF survey, consumers will spoil mom with special meals, clothing, electronics, flowers and more. Electronics will see record purchases this year, spending up to $2.3 billion.  Flowers and dining out are two of the more popular ways to celebrate, with $2.3 billion spend on flowers, and 3.5 billion spent going out to dinner or brunch.  $4.2 billion will be spent to treat mom to some bling (jewelry), more than one third of gift givers choosing this option. Use this knowledge to create special marketing for these popular items.

Create special deals around traditional Mother's Day gifts. For example, if you sell phone accessories, create specials around the more feminine accessories, with a campaign like "Save 20% on these great gift ideas for Mom!" Highlight these specials deals on the homepage of your ecommerce website so visitors see it as soon as they reach your page.

Consider a landing page for best-selling Mother's Day products. A landing page is a direct sale page that generally highlights a single product purchase. It is optimized to make sales, and is the best way to use a a PPC campaign because it allows you to select very specific key terms. Not sure how to use PPC Advertising? Read this introductory guide to learn more.

Use Email Marketing tailored for Mother's Day. If you have a special deal, or even if you don't, create an email marketing campaign with Mother's Day as the theme. You could include a list of gift ideas for Mother's Day, highlighting your most popular products. Just make sure your consumers are thinking of your business when it comes time for them to buy a Mother's Day gift.

Use Social Media with Mother's Day in mind. Put your deals on Facebook, Tweet about them using a hashtag like #mothersdaygiftidea, or put your products on Pinterest with a Mother's Day label. This will ensure that people using Pinterest who search for Mother's Day will see your products.

Use content marketing to bring in more people looking for Mother's Day gifts. Consider what people will be searching for, such as "mother's day gift ideas", "gifts for mom", etc. Then create a blog titled Top Mother's Day Gift Ideas, or DIY Mother's Day Gifts, or something else relative to your business.

Now that you know what to do, get selling! But don't forget about your mom!  What are you getting the special women in your life this year? Share in the comments below.

 Lindsey Winsemius is the Vice President of Communications for ApogeeINVENT, and is the social media voice and blogger for the company. Follow her on Twitter or connect with her on Google+