SEO Tips and Automated SEO

by Lindsey Winsemius - Posted 11 years ago

If we can engineer cars that drive themselves and robots that run on brain waves, can’t we have a website that takes care of its own search engine optimization?

The answer is Yes, you can. All ApogeeINVENT marketing systems have automated SEO (search engine optimization). How does it work?
AutoSEO

  • The AutoSEO scans your headers and most frequently used terms for Meta Tags
  • It lets you easily edit / update your meta tags without having to know any HTML.
  • The system will automatically scan and update your meta as you update your content.
  • Reports will tell you when your site is being scanned by search engines, what keywords you are ranking for, and other information that makes it easy to optimize your keywords.

SEO changes as often as search engines release new algorithms. But some things remain the same. You might have heard these before, but a little refresher never hurts.  

Here are a few tips to make sure your website is optimized for search engines:

1.  The best way to bring more visitors is to have fresh, useful, and interesting content. If your content is helpful or funny, people will read it and share it, and keep coming back for more. Here are 5 ways to use content marketing to improve your SEO

2.  Use a memorable URL that includes keywords. For example, if you are a roofing company in Anyville, you might want to consider a URL like www.rooferanyville.com.

3.  Create headers (H1, H2, etc.) that are good for users and also include keywords for the search engines. Make sure those headers are tagged properly in the HTML. Here is how to use Header and Alt Tags for your website.

4.  Label your images appropriately with Image Alt tags. People searching for images will then be able to find your page, and it also helps towards your keyword count.

5.  Good links are important, so be sure to share your content in as many places as possible. Social Media is one of the best ways to share content. The key to getting link-backs is to create GOOD content (see #1 above).

Not sure if your website is optimized for search engines? Ask us! We can analyze your website and recommend some changes. Or share your questions in the comments below.