Hand picked digital marketing
content for YOUR business
Published: Sep 20, 2021
Apogee
What should I include on my homepage? I
get asked this question a lot by business owners setting up their own
websites. What is a homepage? This page on your website is where
visitors will land when typing in your website address. For example,
the ApogeeINVENT homepage is where you ......
Hand picked digital marketing content for
YOUR business Published: Sep 07, 2021 Apogee How to Create an
Exceptional Homepage What should I include on my homepage? I get asked
this question a lot by business owners setting up their own websites.
What is a homepage? This page on your website ......
Digital Marketing
Facebook is testing and introducing a
batch of new tools help businesses personalize the experiences they
offer on Facebook....
Buyers are using a full range of channels
to do their own research and make decisions quickly, so it’s up to
marketers to play a larger role to support the full buyer’s process to
provide the right information at the right time to nurture new and
growing customers. ......
Having a website that doesn’t convert is
a little like having a bucket with a hole in it. Do you keep filling
it up while the water’s pouring out — or do you fix the hole then add
water? In other words, do you channel your budget into attracting
people ......
Most marketers have some kind of email
program, but are they emailing with a purpose? At the second day of
MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing
emails can improve customer engagement and boost conversions. Not all
marketers are fully invested in testing, ......
You may have great clients, loyal to your
product or service, but how do you stay in touch with them when they
switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s
Director of Demand Generation. “Our customers love our technology and
our service team. We’ve ......
Oracle Corp announced on Monday a new
system that it says will use artificial intelligence to automate key
parts of digital marketing campaigns....
Several things need to go right to not
only win over new customers but also to retain them. Whether you’re a
B2B or a B2C business, understanding your buyer’s journey is
incredibly important in building your initial rapport and ensuring
that you’re identifying and addressing unmet needs that will help
......
Pay-per-click is often a victim of its
own success. With even the most basic of set-ups delivering results,
marketing managers and agencies can see it as a fit-and-forget
solution. A closer look, ......
Content Marketing
If you want your content to be easy to
create, help you stand out and convert to sales, there are a few core
principles that will help you....
One of the truths of content marketing ,
cruel as it sounds, is that nobody cares what your startup sells. "If
your purpose is to create a content marketing strategy, you must know
that your customers ......
Effective video content marketing focuses
on the unique attributes of video that can make it more useful than
traditional static content—what I refer to as the 4Es of video. Video
is the best way to ......
Are you ready to stop taking one step
back for every two steps forward when it comes to your content
marketing strategy? That’s essentially what you’re doing when you fall
into these common ......
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thousands of pages of games, crafts, songs, skits, recipes,
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SEO
Keeping on top of the latest SEO trends
often feels like an uphill struggle. Google’s algorithm can be likened
......
Fret not. Here’s a list of 17 tips
that’ll improve your marketing and help you get more customers. Know
who you’re targeting Double down on what’s already working Eliminate
tactics that aren’t working Build an email list Nurture your
subscribers…Read more ›...
Internal link building is a massively
overlooked part of technical SEO that is completely within your reach
and can be very fruitful if done right. To assess the scale of the
problem, we’ve analyzed 150, 000 random websites, with 175 million
pages and 15 billion unique links in total....
It's a myth that Google has 200 ranking
factors, but here are 11 confirmed things we do know for sure. The
post 11 Things You Must Know About Google’s 200+ Ranking Factors
appeared first on Search Engine Journal....
With increased importance and scrutiny,
navigating YMYL niches is a major challenge to content creators.
Here’s what you need to know to get it right. The post 10 Content
Creation Tips for Navigating YMYL Topics appeared first on Search
Engine Journal....
Enter Google Analytics. Google Analytics
turns on your website’s metaphorical lights to reveal who’s visiting
it, how they’re finding it, and what they’re doing there. You can then
use this data to confidently put one foot in front of the…Read more
›...
Split tests (A/B test) are a critical
element of running successful PPC campaigns. Learn how to set them up
and get actionable insights. The post How to Set up Profitable A/B
Tests for PPC Success appeared first on Search Engine Journal....
Social Media
As social media evolves, so should your
social media marketing budget. Changing trends and platforms may mean
putting some advertising dollars behind your campaigns and investing
in creative ......
You know you’ve gotta drum up fresh
social media content ideas to keep your followers interested and
attract new people to your account. But it can be downright exhausting
to be creative every day and deliver content gold on multiple
platforms. So we’re here to help. With this cheatsheet of ......
Facebook will support a new program to
combat climate misinformation - but it could still do more to restrict
the reach of such....
If you want to know how to get verified
on Instagram, you’ve come to the right place. In this guide, we’ll
tell you how to apply for Instagram verification (that’s the easy
part) and provide some tips to help you qualify (that’s the hard
part). Don’t have time to read? ......
By implementing more process flows in
your content process, you can better customize your customer
journeys....
First introduced as a micro-blogging
platform, Twitter has evolved into a multi-faceted social network.
It’s become a breaking news source, a customer service channel and a
networking site. For companies, having a Twitter presence means you’re
able to connect one-on-one with your customers while also increasing
your brand recognition. ......
Email Marketing
If you’re an e-marketer whose goal is to
reach as many targets as possible via mass emails, you’ll have to put
in some thought and get creative. This is a game of subject lines, and
your job is to ......
Here is a simple talisman for success if
you’re an email marketer – higher email open rates mean more
conversions. Sounds obvious? Even then, many organizations don’t end
up writing emails that ......
Lead Generation
Whether you’re investing in your human
resources or in critical tech, some outlay in the short term is always
needed for long-term success. That's true when it comes to marketing
as well....
Meta: Are your marketing events
generating worthwhile leads are they? Here's how you can use digital
marketing for lead generation in the post-Covid-19 ......
Entrepreneur
Social media be it Twitter, Facebook or
YouTube have become the most popular platforms by hundreds of millions
of users across the world. This has opened up opportunities for
businesses to connect with customers, allowing them to maximize the
income of their business. In addition, you can use social media sites
......
Margo Aaron of That Seems Important
offers SEO advice for beginners Episode 350: SEO Is Simpler Than You
Think. 5 Things Every Beginner Needs to Know to Get It Right by Margo
Aaron Margo Aaron is a proud graduate of Emory University, Columbia
University and altMBA where she won the ......
James Altucher tells you the
qualifications for being an entrepreneur Episode 352: You Can Call
Yourself an Entrepreneur When… by James Altucher on the Struggles of
Entrepreneurs James Altucher is an American hedge fund manager,
entrepreneur, bestselling author, and podcaster. He has founded or
cofounded more than 20 companies and ......
Kalen Bruce of Money Mini Blog shares 8
ways you can turn your passion into profit Episode 351: 8 Ways You Can
Turn Your Passion Into Profit by Kalen Bruce of Money Mini Blog on
Doing Meaningful Work Kalen Bruce is the founder of MoneyMiniBlog. His
story is simple… he ......
