The first such ApogeeInvent video premiered on November 4, 2009. Titled Connect with Google Caffeine, the video highlighted upcoming changes in the Google search engine and how ApogeeInvent was preparing to optimize the changes to help their clients. In response to the positive feedback from the short informational video, Libby Spencer, ePR director, and Beto Paredes, CEO of ApogeeInvent, decided to expand the series to a weekly offering.

"When we first discussed beginning a series, I didn't know if there would be enough material to continuously produce content," said Beto. "After a ten-minute brainstorming session, I knew that it was imperative we start with the series ASAP."

The weekly series will focus on the tech industry, SEO strategies, ApogeeInvent company directives and strategies, and social media marketing. "Prior to [this video series] I had created videos for other sites where I shot, interviewed, edited, and produced all content," said Libby. "This new series allows me to focus on material relevant to ApogeeInvent, and continue producing videos specifically for the internet audience."

The video series will also feature area social media trends and events. Filmed out of ApogeeInvent's business development office in Portland, the area offers unique opportunities. Portland is not as well known as Silicon Valley, yet many internet companies, like Intel operate around the city in the area dubbed "Silicon Forest."

Like most videos specifically created for the web, the ApogeeInvent series will be 2-5 minutes in length. "Sharing timely information is two-fold," said Libby, "It has to be up-to-date and relevant, but also be pointed so that it doesn't just rehash what could be gleaned quickly from a web article."

If you haven't yet subscribed to ApogeeInvent's YouTube Channel, now is the perfect time to stay up to date with the upcoming series. The weekly videos launch in December, but keep watching ApogeeInvent's blog and YouTube for updates.