- Blog
- Graphic Design - The Wine Glass Test
Once I went to a little winery in Laguna Canyon with some friends (a Groupon trip). As we sipped and swirled the wine I noticed a nice custom logo etched on my wine glass. I asked the vintner about it and he explained that the graphic design company had proposed many logos, all of them reflecting elements of the canyon in subtle alterations between the capital letters.
Those graphic designers were smart. They created a logo that not only played into what made that vinyard unique -- they also created a logo simple enough that it could be etched elegantly on to glass.
Logo design should be simple, clean, and unique. Follow these rules and your logo will be able to cross mediums. It will pass the wine glass test.
