B2B Mother's Day Internet Marketing Tips
Our last blog talked about marketing tips for businesses to
optimize sales this Mother's Day. But what if you are a B2B company and
consumers won't be buying gifts from you?
There are still ways you can participate in Mother's Day
marketing. Here are a few ways for a
Business to Business company to market this Mother's Day:
- Create a marketing campaign that shares in the goodwill of
the season. For example, if you are an email marketing service, run a campaign
like this: "Mother's Day sale "“ because everyone has a mother, we want everyone
to save in the month of May"Â. Then use
the opportunity to highlight your most popular plan at a discount. Or make all
emails sent in the month of May half price.
- Use the holiday to personalize your business. If you use
social media to market your business, post images of owners / employees with
their mothers on your Facebook / Google+ Pages. Mention them on Twitter, etc.
The idea of social media is to let your customers get to know your business on
a more personal level. Use every opportunity to build a closer relationship
with your followers / fans.
- Use Content Marketing. Let's say you are an Internet
Marketing company. Create a whitepaper
on how companies can successfully market for Mother's Day. You will then be providing valuable
information to customers and potential customers, and you can also gather
contact information for future marketing.
Seek out the opportunities to personalize your marketing and
make it relevant. Centering marketing around prominent holidays is one great
way better reach your target audience. Have more ideas? Please share them with
us!
Facebook / Twitter / Google+
