As a network marketer, your business depends on marketing just like any small business owner. If no one hears of your great opportunity, how can they buy your product(s) or join your downline? Marketing is how you spread the word about your business.  

So what does a network marketing mix look like? In this series, we will describe the best marketing for networkers and include tips and tools that will help you.

Internet Marketing: 

This is a no-brainer. The Internet is responsible for the massive growth in the network marketing and direct sales industry. Naturally, it should play a big role in your marketing efforts.

What are the benefits of the Internet for Network Marketers?

-It is accessible.

-It is affordable.

-It is prolific.

 Internet Marketing Tips for Networkers:

The Internet is the top marketing technique because there are so many ways to use the internet to reach and stay connected with your audience. 

Email Marketing

Social Media

Websites / Landing Pages

Content Marketing

Network Marketing Tools

Network marketing tools are essential for success. Just like any job, using the correct tools are necessary for success. Network marketing tools are required to successfully market and manage a network marketing business. What are some tools that are needed for success?

1.  Contact Manager (CRM)

2.  Website / Landing Page with Sign up Forms

3.  Email Campaigns  / Drip Emails

4.  Phone Dialer to make marketing calls

5.  Lead Lists to increase your sales and downline through email and phone calls.

6.  Content and Social Media Marketing Tools

7.  Training on business management, marketing, and sales

 

Offline Marketing Techniques 

Offline Marketing offers some other ways to reach an audience or network with other business owners. 

While there are regional limitations, sometimes reaching out to a local audience makes you more relatable. Here are just a few of the offline marketing techniques you will want to utilize for building a successful downline:

Telemarketing
Conventions / Expos / Networking Events / Training Seminars
Networking with Family / Friends
Print Materials

In this series, we will cover all the aspects of a successful network marketing mix in more detail.

Offline Marketing Tips for Network Marketers

Got other ideas, information you’d like to see, or questions? Put them in the comments below!