Internet Marketing for Network Marketers

Are you a network marketer?  Then you are probably always looking for new and better ways to connect with potential recruits.  The Internet is a perfect medium. 

In the third part of our series Network Marketing Mix, we'll give you a little overview on how to use the Internet to grow your business.

There are so many ways to use the internet to reach and stay connected with your audience. Here are a few of the best (and most affordable) ways to use the Internet for Network Marketing:

Email is one of the best ways to contact and stay in touch with your leads. Email gets your message directly into their inbox and lets you keep communicating.

Find an email marketing service (like PostalParrot) that lets you send out mass emails. Then follow some simple Email Marketing Best Practices to create emails and send them to your audience. How do you get leads to email? Use a contact form on your website / landing page, buy qualified leads, collect emails on your blog comments, and email social media contacts.

Social media has a 100% higher lead-to-close rate than outbound marketing.  It is the best way to network – It’s personal and it’s free!

Create social media accounts on the main networks – Facebook, Google+, LinkedIn, Twitter (and any other networks you feel comfortable using). Then start connecting with current friends and family, and people who share your interests. Post information about your opportunity. Start a page for your business. Throw a party for your product and use social media to send out invites. Some networks, like MLM Social, are created specifically to help network marketers share their opportunity with the industry. 

Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.  The more pages you have, the more leads you'll get.

Get a website or landing page so web users can find your opportunity and sign up, or you can direct leads to your opportunity.  This is the best way to represent your opportunity on the web and grow your downline. Having a contact manager connected to your web page(s) will make sure you don’t miss any leads and help you manage your leads and downline. A custom landing page / website can cost several hundred to several thousand dollars, but there are many affordable options (like TitanTeambuilder) that include additional marketing features for a monthly fee.

Blogging is a great way to share valuable content on the web.  Nearly HALF of people read blogs more than once a day. Having your own content means more people will 1) Find you on the web 2) consider you an expert, and 3) return to your site and become a lead (and eventually a sale)!

Get a blog that is connected to your landing page(s) / website.  This blog will give you some great organic SEO and will also provide a way to gather more leads. You can blog about your products, your opportunity, and industry information.  The more valuable information you provide, the more people you will attract to your blog and to your offer. Also, a blog makes you more personable, and therefore more trustworthy.

These are just a few of the many ways to use the internet for your direct sale business. Keep following ApogeeINVENT for more useful information on Internet Marketing and Network Marketing.