Why should you use email marketing? Let's talk about the top 3 reasons.
I know I talk a lot about email marketing, but that is because I consider it to be one of the most valuable ways for small businesses to increase their revenue on a budget.
I’m going to give you 3 quick reasons why email is worth your time in 2016. Already using email? You’re in good company.
Return-on-investment is unmatched for any digital marketing medium.
No matter what kind of digital marketing a company is willing to invest in, email has the highest reported ROI. According the Direct Marketing Association, email yields an average of 4,300 percent ROI for U.S.-based businesses.
Another study by ExactTarget found that for every $1 spent on email marketing, the average ROI is $44.25.
Why such a high ROI? Email is quite affordable to send, easy to track and view results, and takes your message directly to your audience, rather than waiting for them to find your ads, website, or social media profiles.
Email produces more “sales-ready” leads at lower cost.
According to Forrester Research, companies using email to nurture leads generate more “sales-ready” leads and at a 33 percent lower cost. Consider this: Consumers that are receiving your emails, whether it’s special promotions, coupons, or just a weekly marketing tip, are learning to trust you. Brand recognition is hugely valuable when customers are ready to buy.
You can also use automated emails to reduce the cost of follow-up calls, and keep in touch with busy customers that might not be available for a call.
Email conversion rates are higher.
Social media can be valuable for building your brand, and the right campaigns on sites like Facebook can have great results. However, email conversion rates are three times higher than social media, according to McKinsey & Company data. Subscribers are slower to give their email than like or follow a page on social media. Once you’ve gotten into their inbox, it is probably because they want to see your content. They will be much more likely to see your content, click a link, and make a purchase than any post or ad on social media.
Get ready to up your email game in 2016. Whether you’re already in the game and need to focus a little more on your game plan, or want to get into the game completely, now is the time to really focus on email as part of your digital marketing strategy.
